MERIT: 2021 THE CREATIVE CIRCUS STUDENT SHOW

ZOO ATLANTA

Kids love the zoo because they get to see real-life versions of their favorite characters

from books and movies.

 

So, Zoo Atlanta has decided to create their own characters with adventures to be explored on their new Animal House app. 

LOGO

CHARACTERS

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REFERENCE IMAGES FROM VIDEO

If the user missed a month, they would have access to the previous stories. They would only have access to one story per Atlanta Zoo visit.

Story of the month. Press "Go" and your adventure around the zoo will begin.

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riddle 2.png

Riddle required to unlock the next task.

Reminder of what you're looking for at the

next destination.

Task Animal House .png
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In-zoo navigation map showing your route and where you are.

Augmented reality navigation to show you where to go next.

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Augmented reality at Elephant exhibit

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Augmented reality at Panda exhibit

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Prize for completing the interactive journey

ROLE: AD, ILLUSTRATOR

COPYWRITER: AJ SHAPIRO