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FARM TO FUEL

Real California Milk is a leader in sustainability and has been working to farm in a more sustainable way. Like using anerobic digesters to convert the methane from cow 💩 into biogas that then gets converted into sustainable energy to power electric vehicles. But, this is a really complicated story to tell. So, how can we tell this story in a simple and entertaining way?

SOCIAL VIDEO

We partnered with a team of puppeteers to bring loveable cows and a charming 💩 character to life. We then crafted a disarming song to make this serious subject fun and memorable. As a result, we saw our website traffic increase by over 360% and got alot of buzz.

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BUS & BUS SHELTERS

We didn't stop there. We took action to prove to the world that poop can turn into power by fueling city buses with the green energy.

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$22,000

And we did this all with a budget of

Copywriter: Selin Akyurek

Creative Directors:  Trevor Kuhn, Juan Vassallo

Creative Chair: Karen Costello

Director: Pedro Losada
Music Composer: Norberto Vatrano
Designers: Talin Baharian, Taryn Oshiro-Wachi

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