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Taco Bell gave their fans an opportunity to bring back their favorite menu item, the Beefy Crunch Burrito or the Cool Ranch Doritos Locos Tacos. How? We get fans on Discord and Reddit to vote everyday for two weeks. Meet the face of the campaign, BOT-O-BELL, an AI bot who rallies all Taco Bell lovers to vote. 

LAUNCH 🚀

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& THE WINNER IS... 

REMINDERS⏰

Every day, Bot-O-Bell posts a reminder for fans to vote for their

favorite menu item in the Taco Bell app.

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& THE WINNER 🏆 IS... 

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& THE INTERNET WENT👏...

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Copywriter: Selin Akyurek

Creative Director: Eric Scott

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