ARM & HAMMER UNSCENTED DEODORANT

We live in an overly-smelly world. Somehow, we've become convinced that to be

 seen as clean, we must smell weirdly beautiful. So, if you really want to stand out,

 

smell like nothing. 

RE-BRAND

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Front

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Back 

PRINT

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**peel back is the same for all print—they smell like (you guessed it) nothing. 

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COUPON

SOCIAL

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ROLE: AD

COPYWRITER: KELLY AZBELL