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ARM & HAMMER UNSCENTED DEODORANT
We live in an overly-smelly world. Somehow, we've become convinced that to be
seen as clean, we must smell weirdly beautiful. So, if you really want to stand out,
smell like nothing.
RE-BRAND
Front
Back
**peel back is the same for all print—they smell like (you guessed it) nothing.
COUPON
SOCIAL
ROLE: AD
COPYWRITER: KELLY AZBELL
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